Super Bowl ad spend is at an all-time high, at $5 million per 30-second national spot. That doesn't include the cost of production and digital marketing, which can cost an additional $500,000-$2,000,000. If just 1% of that budget was put towards licensing indie music, advertisers could break a new band and benefit from the number one social currency: music.
In-Store Radio in restaurants and retail has become a huge form of discovery, especially with the emergence of apps like Shazam and SoundHound. Here's how we're targeting those listeners.